A$AP Rocky: A Musician Who Defines Their Personal Brand & Aligns Accordingly

Author: Erika Netzer

SXSW Panel: A$AP Rocky and Using Design “Differently” To Make a Difference | SXSW 2019

South By Southwest; the festival that embodies a multitude of sectors and that meet within the creative entities. Innovators who are defining what currently is and often disrupting the current scape. A long awaited panel has stirred it’s fair amount of different tracks’ interests, those being but are not limited to: design, interactive, and music. During A$AP Rocky and Using Design "Differently" to Make a Difference American rapper A$AP Rocky spoke with Gorden Wagener, CDO of Daimler AG and established a strong cross section between the hip-hop community and culture within luxury design as it applies to branding.


A$AP Rocky speaks about his newest brand alignment and interdisciplinary design project with Mercedes Benz;

“This collaboration is natural. Mercedes Benz has always been just like at the pinnacle, especially when it comes to hip-hop.”


Performing artists as brands... and their music? A key piece to the artist’s entity, and brand as the landscape shifts; music is now less transactional and more a part of the bigger picture. Artists are the tastemakers, exhibitioners and cultural attachés to what is. What is relevant and aligns with the visionary artists and designers of the future must be noted by creative industry professionals.

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